Projects

Marketing

MARKETING AUTOMATION

Upgrading Campaign Solution for The Biggest Telecom

THE CLIENT

Our client is number 1 mobile operator in Thailand since 1990. Apart from Mobile business, the client also provides:

  • fixed broadband business with the most extensive fiber network in Thailand
  • digital content business to serve digital lifestyle in VDO&Entertainment, Playbox, Mobile Money, Game, Cloud+, and M2M Platform

THE CHALLENGES

As Unica Enterprise Marketing Suite 7.X has reached it end of product lifecycle and will no longer be supported by IBM, therefore, to ensure that our client will continue using Unica suit without obstacle. It is highly recommended that our client should upgrade existing Unica suit to the latest version.

Moreover, upgrading the suit will not only entitle client’s Unica ecosystem to be valid for continue the product support with IBM but will also enabling client to take advantage of the latest and most advanced capabilities to handle both batch and realtime campaigns to support multiple channels from SMS, email, Line, Mobile Push, USSD and much more

OUR SOLUTION

  • Unica Campaign
  • Unica Marketing Operation
  • Unica Optimize
  • Unica Interact
  • Watson Campaign Automation
  • Cognos

Implementation of Campaign for Major Banking Group

THE CLIENT

Thailand's largest banks in terms of market capitalization, providing a full range of financial services that include corporate and personal lending, retail and wholesale banking, foreign currency operations, international trade financing, cash management, custodial services, credit and charge card services and investment banking services.

THE CHALLENGES

As real-time and event-driven marketing plays an important role in transforming traditional banking into digital banking, marketers needs to be equipped with updated, capable and reliable marketing solution.

We design a complete end-to-end and future proof marketing solution for this bank by selecting cutting-edge markting software that works well together with not only bank's legacy software but also new software as well.

OUR SOLUTION

  • IBM Watson Marketing
  • Unica Campaign

  • Unica Optimize

     

Implementation of Campaign for APAC's Leading Bank

THE CLIENT

A regional banking group in  Southeast Asia headquarted in Singapore bank's capital position, as well as "AA-" and "Aa1" credit ratings, is among the highest in Asia-Pacific.

THE CHALLENGES

Implement an effective and productive Campaign Management Solution to support the day to day campaign activities for Traditional Outbound campaigns. The project is co-development between Inteltion and IBM to provide the best service to support our customer. 

OUR SOLUTION

  • Unica Campaign
  • Unica eMessage

     

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