Design, deliver and measure personalized marketing programs across channels.
Determine the right personalized messages to present across digital marketing channels in real-time.
Improve cross-sell and retention rates with a better understanding of customer behavior over time.
Roll out marketing campaigns faster by tracking processes, budgets and expenses with one collaborative tool.
Project: Lead Management
The client has been the market leader in life insurance for over 20 years with the largest market share. Following the trends in the industry, more than 50 percent of consumers start online through a multichannel buying cycle. The company sought to increase its digital efforts to remain competitive in a fast-changing market.
The biggest challenge was to improve response rates from 2-3 days to 15-30 minutes of the prospect from digital marketing channel.
Inteltion helped the company implemented IBM Unica Campaign Management solution to capture prospect customers from various digital channel and program to determine the most relevant agent to response to the requested within a minute. Today prospects is no longer just a means of getting an edge, it is expected to be savvy buyers.