CAMPAIGN
MANAGEMENT

Unica Campaign, provides multichannelmarketing campaign management to deliver the right message at the right time to huge volumes of individual customers and prospects. Use it to design, execute and measure customer-driven communication strategies across online and offline channels for highly personalized marketing.

Customize a complicate project with ease.


Campaign :

Design, deliver and measure personalized marketing programs across channels.


Interact :

Determine the right personalized messages to present across digital marketing channels in real-time.


Detect :

Improve cross-sell and retention rates with a better understanding of customer behavior over time.


Operations :

Roll out marketing campaigns faster by tracking processes, budgets and expenses with one collaborative tool.

Case



Technology


IBM Unica
IBM Cognos
Oracle

Project: Lead Management


The Client

The client has been the market leader in life insurance for over 20 years with the largest market share. Following the trends in the industry, more than 50 percent of consumers start online through a multichannel buying cycle. The company sought to increase its digital efforts to remain competitive in a fast-changing market.


The Challenges

The biggest challenge was to improve response rates from 2-3 days to 15-30 minutes of the prospect from digital marketing channel.


Our Solution

Inteltion helped the company implemented IBM Unica Campaign Management solution to capture prospect customers from various digital channel and program to determine the most relevant agent to response to the requested within a minute. Today prospects is no longer just a means of getting an edge, it is expected to be savvy buyers.

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